Tempter's Elevated Seltzers Powered WSWA Access LIVE 2025 with Country Music and Innovation

Hemp Beverage Company Becomes Title Sponsor at Largest Alcohol Industry Conference

KNOXVILLE, Tenn., Feb. 21, 2025 /PRNewswire/ — Tempter’s, the renowned hemp-infused beverage brand, played a significant role in powering the opening and closing receptions at WSWA’s Access LIVE 2025, held at the Gaylord Rockies Resort & Convention Center in Denver, Colorado, from February 3–6, 2025.

Seeing Tempter’s step up as a main sponsor was a game-changer, on a national stage, reinforcing the future of beverages!

As part of their sponsorship, Tempter’s brought the spirit of Tennessee to the event with a thrilling lineup of country music artists during the opening ceremony. The show featured rising music stars Sammy Arriaga and Rebecca Brunner, both hailing from Tempter’s native Tennessee, offering an authentic and unforgettable breakout country music experience that set the tone for the dynamic event week.

In addition, Tempter’s closed out the event with a high-energy performance by DJ Irie, bringing a lively and electrifying atmosphere to the final moments of an unparalleled week of innovation and networking. The combination of live country music and a vibrant DJ set offered attendees an unforgettable and diverse musical experience, perfectly aligned with the innovative spirit of the event.

Tempter’s also showcased their ground-breaking products in a massive exhibit on the show floor, highlighting their commitment to innovation in the hemp beverage industry. The exhibit featured a variety of hemp-infused beverages, including their flagship product and a range of exciting new offerings. Attendees had the opportunity to engage with Tempter’s team and discover how they are pushing the boundaries of the hemp beverage market.

In addition to the exciting musical performances and product showcase, former NBA star and cannabis entrepreneur Al Harrington attended to promote Tempter’s latest partnership. Harrington, a vocal advocate for the cannabis and hemp industries, joined the Tempter’s team in announcing a new collaboration that further solidifies the brand’s commitment to pushing the boundaries of innovation in the hemp beverage market. His involvement brought extra excitement to Tempter’s presence at Access LIVE and highlights their continued growth in the hemp-infused beverage space.

“WSWA’s Access LIVE isn’t just evolving, it’s leading the way in embracing new, innovative adult beverages – including hemp-derived THC products. Seeing Tempter’s step up as a main sponsor was a game-changer, amplifying their brand on a national stage, reinforcing the dynamic future of beverages, and highlighting the work WSWA is doing to advocate for safe, federally regulated products on our shelves,” said WSWA Senior Vice President, Meetings & Events Kari Langerman.

Tempter’s is coming off a hugely successful first year, marking several historic milestones. The brand became the first beverage of its kind to partner with a major sports league, signing a groundbreaking deal with Karate Combat. Additionally, Tempter’s made history as the first hemp beverage to be sold live in a sporting arena at the Nashville Municipal Auditorium, alongside other exciting firsts that have set the stage for their continued success. These achievements underscore Tempter’s position at the forefront of the hemp beverage industry, setting new standards and pushing boundaries across both beverage and sports sectors.

“We’re thrilled to be part of such an important event and to bring our Tennessee roots to the heart of Access LIVE,” said a representative from Tempter’s. “From country music to cutting-edge products and exciting new partnerships, we’re excited to share our vision of innovation and fun with all the attendees. This was a great opportunity for us to connect with industry leaders, showcase our latest creations, and help set the tone for the future of hemp beverages.”

Access LIVE draws thousands of industry professionals, distributors, and beverage innovators from around the globe. Tempter’s participation as a major sponsor underscored the brand’s growing influence and commitment to shaping the future of the hemp beverage category.

About Tempter’s

Tempter’s is a leading hemp-infused beverage brand based in Tennessee, offering a range of products designed to provide relaxation and refreshment. With a focus on quality ingredients and innovative formulations, Tempter’s is dedicated to creating beverages that promote wellness, creativity, and enjoyment.

About Al Harrington

Al Harrington is a former NBA player turned entrepreneur and cannabis advocate. After retiring from professional basketball, Harrington became a passionate advocate for the cannabis and hemp industries, using his platform to raise awareness and expand access to wellness products derived from hemp and cannabis. His latest venture is his partnership with Tempter’s, which aims to elevate the hemp beverage industry through innovative collaborations.

About Wine & Spirits Wholesalers of America

Wine & Spirits Wholesalers of America (WSWA) is the national trade association representing the wholesalers of beverage alcohol in the United States. With over 300 member companies across the country, WSWA is committed to advocating for responsible alcohol distribution and ensuring the advancement of industry standards. Through its events, including Access LIVE, WSWA provides a platform for wholesalers, producers, and innovators in the beverage industry to connect, collaborate, and grow their businesses. Access LIVE is one of the premier events where industry professionals gather to discuss trends, showcase new products, and explore the future of the beverage alcohol industry.

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