Amazon (NASDAQ:AMZN) just secured a major milestone for its ambitious Project Kuiper satellite internet initiative, signing JetBlue Airways (NASDAQ:JBLU) as its first airline customer. Beginning in 2027, JetBlue passengers will be able to access Kuiper-powered in-flight Wi-Fi, putting Amazon in direct competition with SpaceX’s Starlink and adding fresh momentum to Amazon stock.
This commercial breakthrough has sparked investor enthusiasm, with AMZN shares climbing as optimism builds around Kuiper’s potential to become a multibillion-dollar growth driver. But does this mean Amazon stock is a buy at current levels? Let’s take a closer look.
About Amazon Stock
Amazon, headquartered in Seattle, Washington, is one of the most influential technology companies in the world. Beyond its e-commerce dominance, the company operates across diverse industries including:
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Amazon Web Services (AWS) – the global leader in cloud computing
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Digital advertising and streaming – driving high-margin growth
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Artificial Intelligence (AI) – through partnerships and product integration
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Project Kuiper – Amazon’s ambitious move into satellite broadband
With a market capitalization near $2.5 trillion, Amazon ranks among the “Magnificent Seven” megacap tech giants shaping the future of technology.
Amazon stock has delivered notable returns in 2025. Shares spiked about 4.3% on Sept. 4 following the JetBlue deal and are now up roughly 6% year-to-date. Over the past 12 months, AMZN stock has returned an impressive 31%, trading just 4% below its 52-week high of $242.52 set in February.
Amazon’s Q2 Earnings Beat Expectations
Amazon’s Q2 2025 results exceeded Wall Street forecasts, fueling further confidence in Amazon stock. Key highlights included:
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Net sales: $167.7 billion, up 13% year-over-year
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Operating income: $19.2 billion, sharply higher than last year
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Net income: $18.2 billion, or $1.68 per share, compared to $1.26 a year ago
Growth was broad-based, with North American sales up 11%, International sales up 16%, and AWS revenue surging 17%. Amazon guided for Q3 sales of $174–$179.5 billion, representing 10–13% growth versus last year.
Despite geopolitical uncertainties and trade-related risks, Amazon’s strong earnings momentum highlights its resilience and diversification.
Analyst Ratings and Outlook for Amazon Stock
Wall Street remains overwhelmingly bullish on Amazon stock. Barclays recently reaffirmed its “Overweight” rating and raised its price target to $275, citing AI partnerships like Anthropic as a catalyst for AWS growth.
Among the 55 analysts covering AMZN stock:
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47 recommend a Strong Buy
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6 suggest a Moderate Buy
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2 maintain Hold ratings
The consensus 12-month price target sits at $264.81, offering about 14% upside from current levels. The most optimistic target on Wall Street is $305, implying a potential 31% rally.
Should You Buy Amazon Stock Now?
The JetBlue Project Kuiper deal provides validation for Amazon’s satellite ambitions, adding another pillar to its growth story alongside AWS and advertising. With shares trading at 35 times forward earnings, Amazon stock does command a premium valuation relative to peers. However, strong earnings momentum, expanding AI partnerships, and the potential of Kuiper may justify that premium.
For long-term investors, Amazon stock remains a compelling opportunity. While short-term risks like tariffs and macroeconomic uncertainty persist, analysts expect earnings per share (EPS) to rise 22% in fiscal 2025 and another 12% in 2026, reinforcing confidence in Amazon’s growth trajectory.
Bottom Line
Amazon’s Project Kuiper airline deal with JetBlue marks a significant step forward in the satellite internet race. Combined with robust earnings, AI-driven cloud growth, and favorable analyst sentiment, Amazon stock looks well-positioned for further gains.
For investors seeking exposure to a tech leader with multiple growth engines, AMZN remains a strong candidate to buy and hold.
As Amazon stock continues to expand across cloud, AI, retail, and satellite internet, long-term investors may see steady growth and lasting rewards.
Featured Image: Unsplash © christianw
