Rogers Communications (NYSE:ROG) has entered into multi-year agreements with Comcast-owned NBCUniversal and Warner Bros Discovery (NASDAQ:WBD) to bring sports and entertainment content to Canada, the telecom giant announced on Monday.
This strategic move aims to enhance Rogers’ presence in sports and entertainment, attracting a loyal audience amid intense competition. As part of the agreements, Rogers will launch NBCUniversal’s Bravo channel in Canada this September, securing exclusive English-language content rights. Starting January 2025, Rogers will also gain access to popular Warner Bros Discovery brands, including HGTV and The Food Network.
Rogers plans to increase investments in original content and independent production over the next decade, leveraging these new U.S. licensing deals. Colette Watson, president of Rogers Sports & Media, stated, “This investment also advances our position as a strong Canadian broadcaster that can compete with foreign streamers.”
While financial details of the deals were not disclosed, Rogers revealed it has invested $6.9 billion in Canadian content over the past decade. Additionally, in April, Rogers Communications signed a 10-year deal with Comcast to bring Xfinity products, including cable TV, internet, and phone services, to Canada.
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